What question did this study set out to answer?

This research investigates how green process and product innovations influence green firm performance, considering the role of green environmental commitment as a moderating factor.

June 13, 2026International Journal of Innovation Management

Green Environmental Commitment as Catalyst: Understanding Its Moderating Role in Enhancing the Impact of Green Innovation on Green Firm Performance

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Authors

KBKapil BansalGLA University ASArpita SrivastavaNational Institute of Technology Patna BSBINKEY SRIVASTAVAInstitute of Management Technology

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Implication

Randomized trial examines the influence of green environmental commitment on firm performance, suggesting its significance in driving sustainability.

Key Points

This research investigates how green process and product innovations influence green firm performance, considering the role of green environmental commitment as a moderating factor.
Targeted 223 small and medium-sized enterprises in Uttar Pradesh, India.
Analyzed data from 662 managers using structural equation modeling with Smart PLS.
Evaluated the reliability and validity of the data collected.
Green process and product innovation significantly improve green firm performance.
Green Environmental Commitment strengthens the positive effects of both types of innovation on performance.
Highlights the importance of top management’s proactive commitment to sustainability.

Cite This Study

Bansal et al. (2026) studied this question.

synapsesocial.com/papers/6a2cf488faef96ed7f056ced https://doi.org/10.1142/s1363919626500167

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Implication

Randomized trial examines the influence of green environmental commitment on firm performance, suggesting its significance in driving sustainability.

Green Environmental Commitment as Catalyst: Understanding Its Moderating Role in Enhancing the Impact of Green Innovation on Green Firm Performance

Discussion

Member takes

Implication

Key Points

Cite This Study

Green Environmental Commitment as Catalyst: Understanding Its Moderating Role in Enhancing the Impact of Green Innovation on Green Firm Performance

Discussion

Member takes

Implication

Key Points

Cite This Study

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