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Assesses customer awareness and satisfaction with government schemes at Indian Overseas Bank, suggesting improvements.
The Indian government has launched numerous schemes aimed at promoting financial inclusion, social welfare and economic growth. Indian Overseas Bank (IOB) as a public sector bank plays a crucial role in implementing and promoting these schemes among its customers. This study examines the relevance of government schemes to customers with special reference to IOB focusing on the bank's efforts in promoting and implementing these initiatives. The study aims to assess customer awareness, usage and satisfaction with these schemes as well as to identify challenges and areas for improvement.
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P et al. (2026) studied this question.
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