Extending the theory of planned behaviour in Islamic consumer boycotts: the mediating role of religious animosity, emotions and boycott-specific self-efficacy
Cross-sectional survey reveals emotional and economic factors influence boycott intentions among Muslim consumers in Indonesia, suggesting a need for strategic communication.
Key Points
This study investigates the emotional, psychological, and economic factors affecting Muslim consumers’ intentions to boycott due to pro-Palestinian solidarity campaigns.
Cross-sectional survey of 1,027 Indonesian Muslim respondents
Analysis using partial least squares structural equation modelling
Model integrates theory of planned behaviour with emotional responses, religious animosity, and self-efficacy.
Social media exposure strongly predicts religious animosity, anger, and empathy (all p<0.01).
Boycott-specific self-efficacy mediates both emotional and attitudinal paths towards boycott intentions (p<0.05).
Perceived domestic economic effects negatively moderate the intention to boycott.