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This study aims to investigate the factors influencing college educators' intentions to adopt ChatGPT using the UTAUT2 framework.

June 15, 2026Frontiers in EducationOpen Access

Exploring college educators’ behavioral intentions towards ChatGPT: a UTAUT2 framework analysis

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Randomized trial explores factors influencing college educators’ adoption of ChatGPT, suggesting pathways for enhanced educational technology use.

This study aims to investigate the factors influencing college educators' intentions to adopt ChatGPT using the UTAUT2 framework.
Data was collected from 385 college educators across different subjects.
Analysis was performed using SPSS and Smart PLS4 with partial least squares structural equation modeling (PLS-SEM).
Key factors analyzed include performance expectancy, effort expectancy, habit, facilitating conditions, and price.
Performance expectancy significantly influences behavioral intention towards ChatGPT (p < 0.05).
Effort expectancy also plays a crucial role in the adoption aspect among educators (p < 0.05).
Price and facilitating conditions affect educators' likelihood of using ChatGPT, indicating its effectiveness in education.

Assali et al. (2026) studied this question.

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Randomized trial explores factors influencing college educators’ adoption of ChatGPT, suggesting pathways for enhanced educational technology use.