Research on the International Communication Path of The Peach Blossom Fan from the Perspective of Cultural Semiotics

As a "City of Literature of the World", Nanjing counts The Peach Blossom Fan as its core Jinling cultural symbol, which integrates historical, artistic and regional values and serves as an important carrier for the international communication of traditional Chinese culture. Taking cultural semiotics as the theoretical framework, this paper analyzes the existing problems of the international communication of The Peach Blossom Fan in terms of channels, audience acceptance and symbol transmission, and proposes path optimization strategies from four dimensions: symbol reconstruction, cross-media communication, subject collaboration, and audience stratification. Meanwhile, it verifies the feasibility and effectiveness of the strategies with the project "The Charm of Jinling's Peach Blossom Fan Spreads Across the World" as a practical case. The study shows that realizing the modern translation and precise communication of symbols based on cultural semiotics can effectively reduce symbol misreading and cultural discount, improve the efficiency of the international communication of The Peach Blossom Fan, and provide methodological references and practical paths for traditional culture to go global and for cross-cultural communication.