International Communication Pathways of China’s Textile Intangible Cultural Heritage Based on Cross-Cultural Communication Theory

Efficient international dissemination of textile intangible cultural heritage increasingly relies on intelligent digital media, multimodal information transmission, and interactive communication technologies, which also provide important application scenarios for advanced information and communication engineering. To address cognitive bias and limited communication formats in the cross-cultural dissemination of China’s textile intangible cultural heritage, this study develops a systematic international communication framework using Shu brocade as a representative case based on cross-cultural communication theory. Guided by Hall’s high- and low-context cultural framework, semantic embedding techniques are employed to identify symbolic decoding differences across cultural groups, while multilingual social media comments are analyzed to construct audience cognitive maps and classify reception patterns. Based on these findings, localized multimodal narrative strategies integrating text, images, videos, and three-dimensional interactive content are designed, and an LSTM-based generation model is adopted to produce culturally adaptive communication content. Furthermore, a quantitative response model incorporating cultural distance, communication form, and audience acceptance intensity is established to evaluate communication effectiveness. Experimental results show that low-context cultural groups achieve a user engagement rate of 68.4% and an interaction depth score of 8.9 for three-dimensional interactive content, demonstrating that technology-driven immersive communication effectively bridges cross-cultural cognitive gaps and enhances the dissemination of textile intangible cultural heritage. The proposed framework provides a reusable methodological paradigm for digital cultural communication and offers valuable references for multimodal information delivery and intelligent communication systems supporting future wireless and interactive media applications.