"Motivation and reasoning" - Exploring the psychological aspects of digital platform engagement

Consumers engage with various digital platforms for diverse motivations, choosing to continue or disengage based on psychological factors. This study explores these dynamics through dual theoretical lenses rooted in self-determination theory (SDT) and behavioral reasoning theory (BRT). Employing a qualitative approach, we conducted semi-structured interviews with 31 respondents (Gen Z, Millennials, and Gen X) from India's Delhi-NCR region. Data were analyzed using NVivo, yielding key themes and sub-themes. The results indicate that Autonomy, Competence, and Relatedness influenced consumers' motivation to engage with digital platforms. Privacy Concerns, Compulsive usage, Content Overload, and Psychological Well-being were identified as the primary reasons for consumers' disengagement with digital platforms. The findings also support Sustainable Development Goal (3) Good Health and Well-being. The study offers societal and practical implications, limitations, and future research directions.