Randomized trial examines impulsive buying’s role in digital consumer behavior, highlighting impacts on well-being.
The growing use of mobile shopping applications has transformed consumer behavior, highlighting the need to better understand the psychological factors that drive digital purchasing and its potential impact on well-being. This study examined the roles of impulsive buying, risk-taking, and shopping ill-being in digital consumer behavior among adult consumers using Structural Equation Modelling and mediation model. Results indicated that impulsive buying was the only consistent factor related to digital shopping engagement, being positively related to both the number of installed applications and openness to new applications. In addition, impulsive buying partially mediated the association between risk-taking and shopping ill-being. These findings underscore the role of impulsive buying behavior in shaping both digital engagement and shopping-related well-being, offering valuable insights into consumer-technology interactions.
No takes yet. Share an insight, caveat, or question.
Popovici et al. (2026) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: