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Presentation highlights lessons from crisis management experiences, emphasizing network building and practice.
Zoë Fischer and Davina Luyten walked the audience through seven real-world challenges in crisis comms. The overarching takeaway: build your networks and practice before a crisis hits. This presentation was delivered at the SIG-Marcomms side meeting at TNC26 in Helsinki, Finland.
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Davina et al. (2026) studied this question.
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