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The aim is to investigate how Facebook comments influence political dynamics between Jordanians and Palestinians.

June 17, 2026Social Media + SocietyOpen Access

Performing Identity: Repetition, Emoji, and Candidate Indicators of Amplified Visibility in Jordanian–Palestinian Facebook Discourse

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The aim is to investigate how Facebook comments influence political dynamics between Jordanians and Palestinians.
Collected 800 public Facebook comments from pages focusing on Jordanian–Palestinian affairs between January and July 2025.
Utilized immersive digital ethnography, systematic netnographic coding, and a protocol for detecting patterns at micro, meso, and macro scales.
Analyzed linguistic strategies, semiotic affordances, and network patterns to find identity signaling and visibility indicators.
Identified dialectal markers, religious formulae, emojis, and short slogans as key elements in identity signaling.
Found heuristic markers like exact-text repetition and clustered timestamps linked to amplified visibility.
Suggested low-cost interventions, including prompts before reposting and triage workflows for flagged content.

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Examines political tensions in Jordanian–Palestinian discourse on Facebook, suggesting potential interventions for managing online interactions.

Banikalef et al. (2026) studied this question.

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Examines political tensions in Jordanian–Palestinian discourse on Facebook, suggesting potential interventions for managing online interactions.