Examines job ad preferences for automated systems influenced by technology adaptability and satisfaction.
Person–Environment Fit Theory explains organizational match in beliefs and values influences employee satisfaction and motivation in the workplace. Automated systems [e.g., artificial intelligence (AI)] and advanced technology have been integrated into business operations to compete in the digital era. However, how employee technology orientation and individual differences influence workplace preferences is underexplored. This study advances how organizations can strategically attract talent aligned with their technological infrastructure and work design. Parallel mediation path analysis was conducted on a surveyed U.S. convenience sample (SPSS PROCESS Model 4; N = 912). Technology adaptability was positively associated with preference for a job role highlighting working with automated systems relative to emphasizing supportive coworkers. Technology adaptability related to a greater need to belong and job satisfaction (as parallel mediators) and thereby less preference for a role working with automated systems (i.e., preference for a supportive coworkers job ad). The findings reveal that job ads promoting automated systems do not unilaterally attract tech-adaptive employees. Belonging needs and job satisfaction can function as psychological factors that redirect tech-savvy workers towards socially enriched roles. Proactively advertising social belonging and job satisfaction cues alongside advanced technology use could more comprehensively appeal to tech-adaptive job seekers. This can signal a better value congruence between an organization and these job seekers.
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Bok et al. (2026) studied this question.
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