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July 11, 2026Asia-Pacific Journal of Business Administration

AI, personality and self-reported job performance in luxury-positioned tourism and hospitality organizations: a person–technology fit approach

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Authors

CCCoral Cenizo

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Overview

Quantitative survey explores how AI adoption affects job performance, moderated by personality traits in luxury tourism organizations.

Key Points

  • This study aims to examine the role of perceived AI adoption on self-reported job performance through the lens of Big Five personality traits.
  • Conducted a quantitative survey with 178 professionals from luxury-positioned tourism and hospitality organizations.
  • Utilized hierarchical regression models with interaction terms to assess the moderating effects of Big Five personality traits.
  • Sample primarily consisted of respondents from Europe and the Americas.
  • Perceived AI adoption positively correlated with self-reported job performance.
  • Openness to experience and neuroticism significantly moderated this relationship.
  • Conscientiousness showed a weaker moderating effect, while extraversion and agreeableness did not significantly influence the association.

Cite This Study

Coral Cenizo (2026) studied this question.

synapsesocial.com/papers/6a51deadc18d7f28ca500481https://doi.org/10.1108/apjba-02-2026-0087
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