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To investigate the Tibetan linguistic landscape in Xinduqiao and the effects of economic and sociolinguistic transformations.

Navigating change: Tibetan linguistic landscape in Xinduqiao amid economic and sociolinguistic transformation

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To investigate the Tibetan linguistic landscape in Xinduqiao and the effects of economic and sociolinguistic transformations.
Collected 897 signs from town’s main street and three micro-LL spaces.
Conducted qualitative interviews with local business owners.
Used a combined quantitative and qualitative approach for data analysis.
Quantitative analysis showed limited Tibetan presence in public signage and tension with mainstream languages.
Qualitative findings revealed strong grassroots vitality and use of Tibetan among local speakers.
Younger generations play a pivotal role in maintaining and expanding Tibetan language use.

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Explores Tibetan language dynamics in Xinduqiao, revealing tensions between policy and market forces, impacting language use.

Yao et al. (2026) studied this question.

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