What question did this study set out to answer?

The study aims to explore how AI technologies are changing social media marketing and their impact on engagement and purchasing behavior.

June 19, 2026Open Access

The Role of Artificial Intelligence In Transforming Social Media Marketing

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Authors

NSNavesh Ashok Suryavanshi KPKaushal Sampat Pathare YBYede Santosh Balu

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Implication

This research examines AI's role in improving social media marketing effectiveness among college students, suggesting implications for engagement and sales.

Key Points

The study aims to explore how AI technologies are changing social media marketing and their impact on engagement and purchasing behavior.
Utilized machine learning and deep learning techniques for analysis
Conducted multiple regression analysis to identify key factors
Focused on social media engagement and purchasing likelihood among college students
Identified five key factors that influence social media marketing performance
Found a strong relationship between social media engagement and purchasing likelihood
Demonstrated that AI can enhance marketing efficiency and effectiveness

Cite This Study

Suryavanshi et al. (2026) studied this question.

synapsesocial.com/papers/6a34dff765a5b0777af2ee43 https://doi.org/10.5281/zenodo.19915358

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Implication

This research examines AI's role in improving social media marketing effectiveness among college students, suggesting implications for engagement and sales.

The Role of Artificial Intelligence In Transforming Social Media Marketing

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Artificial Intelligence In Transforming Social Media Marketing

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider