Artificial Intelligence (AI) is a fast-developing field focused on creating machines that mimic human intelligence to perform complex tasks like visual perception, speech recognition, decision-making, and language translation. This research examines how technologies such as machine learning and deep learning are reshaping industries by automating processes and enhancing efficiency. The study highlights that social media engagement is closely associated with purchasing likelihood, particularly among younger demographics like college students. A multiple regression analysis led to a proposed model identifying five key factors affecting satisfaction and performance in social media business.
Suryavanshi et al. (Thu,) studied this question.