What question did this study set out to answer?

The research aims to develop a theoretical model analyzing the effects of organizational green culture and green entrepreneurial orientation on green innovation.

June 20, 2026Sustainable Business and Society in Emerging EconomiesOpen Access

Fostering Green Innovation through Organizational Green Culture and Green Entrepreneurial Orientation in Pakistani Sme’s

View Full Paper

Ask AI

Bookmark

Authors

SSSyeda Shahbano RKRehana KouserBahauddin Zakariya University KNKhawar NaheedBahauddin Zakariya University

Discussion

Member takes

Implication

Randomized trial examines green innovation in SMEs, suggesting a positive influence of green culture and orientation.

Key Points

The research aims to develop a theoretical model analyzing the effects of organizational green culture and green entrepreneurial orientation on green innovation.
Data collected from 230 small and medium enterprises via questionnaires.
Data analyzed using PLS-SEM software to determine relationships.
Examined impact of organizational culture and entrepreneurial orientation on green innovation.
Green organizational culture positively impacts green entrepreneurial orientation.
Green culture influences green innovation positively, enhancing product innovation in SMEs.
Implementing green practices leads to profitability and environmental benefits.

Cite This Study

Shahbano et al. (2026) studied this question.

synapsesocial.com/papers/6a362d32db0793dc1a535a80 https://doi.org/10.26710/sbsee.v8i1.3772

View Full Paper

Ask AI

Bookmark

Fostering Green Innovation through Organizational Green Culture and Green Entrepreneurial Orientation in Pakistani Sme’s

Discussion

Member takes

Implication

Key Points

Cite This Study

Fostering Green Innovation through Organizational Green Culture and Green Entrepreneurial Orientation in Pakistani Sme’s

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider