March 14, 2024International Journal of Innovation Science

Green intellectual capital heading towards green innovation and environmental performance: assessing the moderating effect of green creativity in SMEs of Pakistan

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Authors

MSMuhammad Hamid ShahbazMinhaj University Lahore SASajjad AhmadAlhamd Islamic University SMShahab Alam MalikMinhaj University Lahore

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Implication

Survey analysis demonstrates that green intellectual capital enhances environmental performance in small enterprises, highlighting the moderating value of green creativity.

Key Points

Green intellectual capital significantly enhances green innovation and environmental performance across 243 surveyed small and medium-sized enterprise managers.
Structural equation modeling with Smart-PLS 4 and descriptive SPSS tests evaluated key constructs collected via a 5-point Likert scale survey questionnaire.
Fostering green creativity serves as a crucial moderator, enabling enterprise leadership to counter environmental challenges and achieve sustainable growth.

Cite This Study

Shahbaz et al. (2024) studied this question.

synapsesocial.com/papers/68e73fdcb6db6435876b95a6 https://doi.org/10.1108/ijis-08-2023-0169

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Implication

Survey analysis demonstrates that green intellectual capital enhances environmental performance in small enterprises, highlighting the moderating value of green creativity.

Green intellectual capital heading towards green innovation and environmental performance: assessing the moderating effect of green creativity in SMEs of Pakistan

Discussion

Member takes

Implication

Key Points

Cite This Study

Green intellectual capital heading towards green innovation and environmental performance: assessing the moderating effect of green creativity in SMEs of Pakistan

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider