An Exploratory Study on the Diversification of Locality Formation Triggered by the “No-Fun City” Discourse : A Case Study of Seongsimdang in Daejeon

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Key Points

The study aims to analyze how the 'no-fun city' discourse shapes and diversifies locality formation in Daejeon.
Content analysis of 357 articles from 2019 to 2025 focusing on 'no-fun city' and 'Daejeon'
Combines content analysis with qualitative text analysis to explore themes and narratives
'No-fun city' discourse emphasizes information delivery rather than critical reflection, showing a trend towards transformation and local rediscovery.
Local branding through Seongsimdang acts as a central medium, producing and representing the city's symbol through everyday consumption.
Locality formation is diversifying, shifting from policy-centered to experience-centered approaches, with various forms coexisting.

Exploratory study analyzes the impact of 'no-fun city' discourse on locality formation in Daejeon, indicating diverse implications.

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SeonHee Yang (2026) studied this question.

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