The Cultural Hybridization of K-Content by Global Media Corporations and the Cultural Politics of Representation : A Critical Analysis of Global Popular Cultural Texts

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Key Points

This research aims to explore the representation of cultural hybridization in K-content and its inherent cultural political implications.
Utilized Stuart Hall's 'circuit of culture' model for comprehensive analysis.
Selected five drama texts produced by global media corporations for analysis.
Investigated narrative structure, emotions, production, distribution, and appropriation of K-content.
Identified the hybrid representation combining local trauma and neoliberal ideals.
Uncovered cultural hybridization's potential to reconstruct public memory and create empathy.
Revealed how the representation of 'Korean-ness' serves as a symbol showcasing cultural diversity while deepening global dependency.

Critical analysis explores representation in K-content, indicating cultural hybridization implications.

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Kim et al. (2026) studied this question.

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