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June 20, 2026Open Access

Digital transformation of work: Theorizing the process from an identity theory perspective

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Authors

MZMarkus Philipp ZimmerMGMaren Gierlich-Joas

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Overview

Theorizing digital transformation impacts identity in organizations, revealing key tensions and failures.

Key Points

  • The aim is to explore how digital transformation (DT) of work unfolds, focusing on identity tensions and organizational inertia.
  • Ethnography of a large car manufacturer’s human resources function
  • Analysis of identity claims and understandings during digital transformation
  • Conceptualization of a process model depicting the interplay of DT work and function work
  • Digital transformation of work unfolds in three evolutionary periods marked by shifting identity claims
  • Vertical tensions trigger revisions of identity claims, initiating adjustments in digital transformation work
  • Horizontal tensions suggest that digital transformation shifts identity by addition rather than substitution

Cite This Study

Zimmer et al. (2026) studied this question.

synapsesocial.com/papers/6a363123db0793dc1a538191https://doi.org/10.48548/pubdata-3800
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital transformation of work: Theorizing the process from an identity theory perspective2026 · 3 citations
  2. 2Digital Transformation: An Enterprise Transformation Theory Perspective2024
  3. 3Organizing for digital transformation in incumbent firms: a microfoundational analysis2026
  4. 4Making sense of digital transformation in HRM: an interpretative phenomenological analysis of HR professionals’ experiences and identities2026
  5. 5Triad of Digital Transformation: Holistic Orchestration for People, Process, and Technology2024 · 15 citations