AI-Driven Digital Art Innovation in E-Commerce Visual Design

With the rapid advancement of digital technologies, artificial intelligence (AI) is playing an increasingly vital role in e-commerce visual design. From a social science perspective, this paper explores pathways for digital art innovation in AI-powered e-commerce visual design. It begins by analyzing user demands for visual art design in the digital era, emphasizing the need for dynamic aesthetics, immersive experiences, and emotional resonance to enhance user engagement. Based on this analysis, the paper proposes strategies for AI-enhanced e-commerce visual art design: leveraging digital technology to optimize product displays and enrich visual experiences; integrating interactive elements into display interfaces to increase user dwell time; and incorporating local cultural characteristics to create personalized product packaging. The feasibility of these strategies is validated through a case study of an "electric toothbrush" product display, promoting continuous innovation in product presentation methods.