What does this research mean for the field?

Entrepreneurs in stigmatized markets drive social change and ensure venture survival by matching specific sources of stigma to targeted strategies that reconfigure structures, practices, narratives, and emotions. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The study aims to create a framework connecting stigma sources to social change strategies for FemTech entrepreneurs.

June 21, 2026Academy of Management Perspectives

Matching Stigma Sources to Social Change Strategies: A Framework from FemTech Entrepreneurship

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Authors

NBNeva BojovicKedge Business School RSRachel Braun ScherlFoundation for Growth Science PAPadmaja AgradeInternational University of Monaco

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Implication

Qualitative study aligns stigma sources with change strategies in FemTech to promote social change.

Key Points

The study aims to create a framework connecting stigma sources to social change strategies for FemTech entrepreneurs.
Qualitative study focusing on U.S.-based FemTech ventures in menopause, pelvic health, and sex tech.
Analysis of stigma sources and their impacts on entrepreneurial strategies for social change.
Identified gaps in knowledge and solutions due to stigma in FemTech sectors.
Demonstrated how entrepreneurs use source-specific mechanisms to reconfigure cultural narratives and practices.

Cite This Study

Bojovic et al. (2026) studied this question.

synapsesocial.com/papers/6a37803424f042ddf4c5a642 https://doi.org/10.5465/amp.2025.0058

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Matching Stigma Sources to Social Change Strategies: A Framework from FemTech Entrepreneurship

Discussion

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Implication

Key Points

Cite This Study

Matching Stigma Sources to Social Change Strategies: A Framework from FemTech Entrepreneurship

Discussion

Member takes

Implication

Key Points

Cite This Study

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