The phenomenon of Hallyu—Korean popular culture—is globally extensive in its influence and reception. Hallyu has transformed how South Koreans and Korean American immigrants perceive their identity and cultural esteem. Coupled with the Korean American immigrant church’s central role in establishing and growing its communities, Hallyu conditions present an opportunity to impact the immigrant ministry in North America. This study suggests that Hallyu lowers barriers to cross-cultural engagement and connection which can positively impact ministry conducted by immigrants and to immigrants.
Dongwoo Kim (Mon,) studied this question.