What question did this study set out to answer?

To examine the strategic mechanisms used by the South Korean government to institutionalize Hallyu as a cultural diplomacy instrument in Southeast Asia during the early 21st century.

August 19, 2026Open Access

Hallyu Implementation Strategy in South Korea's Cultural Diplomacy in Southeast Asia in the Early 21st Century

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PTPhung Thanh TuyenTrường ĐH Nguyễn Tất Thành

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Implication

Qualitative policy analysis demonstrates structured state-led cultural dissemination in Southeast Asia, highlighting Hallyu as an institutionalized foreign policy instrument.

Key Points

To examine the strategic mechanisms used by the South Korean government to institutionalize Hallyu as a cultural diplomacy instrument in Southeast Asia during the early 21st century.
Qualitative document analysis evaluating South Korean government reports, policy frameworks, statistical records, and academic literature on soft power.
Identified four primary diplomatic dimensions: institutional policy frameworks, digital media distribution channels, integration with trade and education, and the hybridization of traditional and modern cultural elements.
Established that Hallyu functions as a coordinated state-supported strategy uniting public agencies and private media industries to enhance national reputation and regional cooperation.

Cite This Study

Phung Thanh Tuyen (2026) studied this question.

synapsesocial.com/papers/6a8563fe03308d306e2d787d https://doi.org/10.5281/zenodo.21974484

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Implication

Qualitative policy analysis demonstrates structured state-led cultural dissemination in Southeast Asia, highlighting Hallyu as an institutionalized foreign policy instrument.

Hallyu Implementation Strategy in South Korea's Cultural Diplomacy in Southeast Asia in the Early 21st Century

Discussion

Member takes

Implication

Key Points

Cite This Study

Hallyu Implementation Strategy in South Korea's Cultural Diplomacy in Southeast Asia in the Early 21st Century

Discussion

Member takes

Implication

Key Points

Cite This Study

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