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The article explores the role of cultural diplomacy in the development of the Republic of Korea, emphasizing the impact of the Korean Wave on the tourism sector. It examines how the government supports the spread of the Korean Wave (Hallyu). Through government backing and the active promotion of Korean cultural products such as K-pop, films, and TV series, South Korea has successfully attracted a significant number of international tourists. The article highlights how the rapid growth of the Korean Wave, combined with the use of new technologies and popular celebrities, has created a unique model for cultural diplomacy.
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Martin Angelov (2026) studied this question.
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