Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
June 27, 2026International Journal of Retail & Distribution Management

Phygital retail environments and store visit intention: the role of self-expansion

View Full Paper
Ask AI
Bookmark
Share

Authors

WKWoo Bin KimJRJaleesa ReedSYSo–Yeon Yoon

Discussion

Loading...

Member takes

Overview

Controlled experiment reveals higher phygitality enhances store visit intention via psychological mechanisms among consumers.

Key Points

  • This study aims to explore how varying levels of phygitality impact consumer intentions to visit retail stores through self-expansion mechanisms.
  • Conducted a controlled online experiment with 212 younger U.S. consumers.
  • Compared consumer responses to low and high-phygital fashion retail environments.
  • Examined mediating roles of perceived playfulness, perceived usefulness, and self-expansion.
  • High phygitality enhances store visit intention through both hedonic and utilitarian pathways.
  • The direct effect of phygitality on visit intention was found to be non-significant.
  • Effects of phygitality on visit intention were notably diminished for consumers less comfortable with technology.

Cite This Study

Kim et al. (2026) studied this question.

synapsesocial.com/papers/6a3f69caaea7db3c19540792https://doi.org/10.1108/ijrdm-10-2025-0815
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1CONSUMER TRUST AND EXPERIENTIAL DRIVERS IN PHYGITAL FASHION RETAIL: A STUDY OF SENSORY DESIGN LAYOUT AND DIGITALPHYSICAL CONSISTENCY IN INDIA2026
  2. 2From Shelves to Screens: Conceptualizing Phygital Retailing in Supermarkets through the S-O-R Framework2025
  3. 3Phygital Retail: From Personalization to Collective Action2026 · 1 citations
  4. 4Boundaryless retail: in-store technologies shaping fashion customer experience journeys2026
  5. 5Sustainable Consumer Behavior in the Phygital Environment: Determinants of Sustainable Decision-Making at the Interface of Physical and Digital Worlds2026 · 1 citations