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Analysis identifies barriers to adopting digital platforms for sustainable consumption in Turkey, suggesting ways to enhance user engagement.
Digital platforms for food and mobility offer sustainability and convenience, but their global adoption is context-dependent. This paper analyzes eight platforms in Turkey, contributing to the discourse on sustainable consumption. The analysis reveals diverse platform configurations and identifies key consumer barriers to widespread adoption, including trust issues, platform misuse, power imbalances, and limited service. The paper concludes with recommendations for motivating Turkish users, managing stakeholder trust dynamics, and leveraging existing consumption habits in new platform design.
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Kalaça et al. (2026) studied this question.
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