Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
July 5, 2026Health Marketing Quarterly

Fitness Influencers as Health Communicators: Human Brand Positioning and Health Communication Strategies in Bangladeshi Influencer Marketing

View Full Paper
Ask AI
Bookmark
Share

Authors

MBMonira BegumSRShohel RanaJHJubayer Hossain

Discussion

Loading...

Member takes

Overview

Randomized trial examines health strategies by Bangladeshi fitness influencers, highlighting effective communication methods.

Key Points

  • The study aims to explore the brand positioning and health communication tactics utilized by Bangladeshi fitness influencers.
  • Analyzed 1,049 Facebook posts from 18 content creators
  • Conducted chi-square analysis and engagement analysis
  • Identified associations between brand positioning and communication strategies
  • 84.4% showed ideality-focused positioning with 77.2% using self-efficacy messaging
  • Chi-square analysis revealed significant associations, χ2(8, N = 1049) = 100.680, p < .001
  • Engagement analysis showed attitude-focused content had higher visible engagement, F(4, 1032) = 10.023, p < .001

Cite This Study

Begum et al. (2026) studied this question.

synapsesocial.com/papers/6a49f411f5d1d45b287ffbbdhttps://doi.org/10.1080/07359683.2026.2692298
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective2026 · 1 citations
  2. 2The Impact of Social Media Based Advice on Health Behaviors in Digital Health Communication2026
  3. 3Impact and engagement of sport & fitness influencers: A challenge for health education media literacy2023
  4. 4Brand Marketing via Facebook: An Investigation of the Marketing Mix, Consumer-Based Brand Equity, and Purchase Intention in the Fitness Industry2017
  5. 5Fitness Inspiration to Fixation: Digital Fitness Culture and Gen-Z Health in Bengaluru and Hyderabad2026