From Spirituality to Sustainability: Exploring How Workplace Spirituality Drives Green Innovative Work Behavior in Tourism Industry

The study aims to contribute to the expanding body of research on the green innovative work behavior within the tourism industry. It investigates the role of workplace spirituality in promoting employees' green innovative work behavior. A time‐lagged research design was adopted. Data was collected from a sample of 419 employees working in the Indian tourism sector, surveyed across four time intervals. The data was analyzed using covariance‐based structural equation modeling in AMOS. The findings revealed that workplace spirituality increases green innovative work behavior. Also, the results highlighted the significant mediating role of prosocial motivation and green knowledge sharing in the relationship between workplace spirituality and green innovative work behavior. The study offers practical guidance for managers in the tourism sector to cultivate a purpose‐driven and spiritually enriched workplace culture that inspires environmental consciousness and innovation. Grounded in Spillover theory and the Broaden‐and‐Build Theory of emotional resources, the study offers novel empirical evidence demonstrating how workplace spirituality cultivates prosocial and knowledge‐sharing behaviors that translate into green innovative behavior.