Public Perceptions of Impacts of Corporate Social Responsibility on Poverty Alleviation and Sustainable Development in Nigeria: Critical Appraisal of Initiatives by Selected Firms

Corporate social responsibility (CSR) initiatives contribute significantly to societal development, yet their direct impact on poverty alleviation remains under‐explored, especially through participatory communication models (PCM). This study investigates public perceptions of CSR initiatives' effectiveness, guided by participatory communication theory. Using structural equation modeling, findings indicate a non‐significant relationship between PCM and public perception of CSR initiative impacts ( p = 0.778). This suggests current CSR initiative frameworks in Nigeria lack resonance with public expectations and fail to address deeper societal needs. The results emphasize the need for corporations to realign their CSR strategies to prioritize community engagement, participatory approaches, and empowerment. By integrating local knowledge and collective problem‐solving, corporations can enhance their role in addressing poverty and promoting sustainable development. These insights are particularly relevant for sub‐Saharan Africa, with a focus on Nigeria, highlighting the critical role of inclusive communication and community engagement in driving meaningful societal change.