What does this research mean for the field?

In a collectivist cultural context, personal norms directly drive sustainable tourism consumption behavior, bypassing behavioral intention and challenging traditional Western-centric behavioral models. Novelty: ClaimNovelty.CONTRADICTORY. Consensus alignment: ConsensusAlignment.CHALLENGES_CONSENSUS.

What question did this study set out to answer?

This research aims to explore the factors influencing sustainable consumption behavior among domestic tourists in Vietnam through an integrative model.

May 15, 2025SustainabilityOpen Access

Bridging Human Behavior and Environmental Norms: A Cross-Disciplinary Approach to Sustainable Tourism in Vietnam

View Full Paper

Ask AI

Bookmark

Authors

TTTrần Thị Thu Thủy NTNguyen Thi Thanh Thao VTVo Thi Thu Thuy

Discussion

Member takes

Overview

Randomized trial investigates sustainable consumption behavior in domestic travelers, suggesting cultural influences on eco-friendly practices.

Key Points

This research aims to explore the factors influencing sustainable consumption behavior among domestic tourists in Vietnam through an integrative model.
Developed an integrative model combining TPB and VBN theories.
Collected data from 549 domestic travelers using stratified sampling across three regions in Vietnam.
Analyzed data using multi-step methodologies including Exploratory Factor Analysis, Confirmatory Factor Analysis, and structural equation modeling.
The model explained 60.8% of the variance in sustainable consumption behavior.
Attitude, subjective norms, and perceived behavioral control significantly predict behavioral intention, mediating their effects on sustainable consumption behavior.
Personal norms directly influence sustainable consumption behavior, highlighting the importance of moral obligations in the collectivist culture.

Cite This Study

Thủy et al. (2025) studied this question.

synapsesocial.com/papers/6a4d2d27483b60e449cda66f https://doi.org/10.3390/su17104496

View Full Paper

Ask AI

Bookmark

May 15, 2025SustainabilityOpen Access

Bridging Human Behavior and Environmental Norms: A Cross-Disciplinary Approach to Sustainable Tourism in Vietnam

View Full Paper

Ask AI

Bookmark

Authors

TTTrần Thị Thu Thủy NTNguyen Thi Thanh Thao VTVo Thi Thu Thuy

Discussion

Member takes

Overview

Randomized trial investigates sustainable consumption behavior in domestic travelers, suggesting cultural influences on eco-friendly practices.

Key Points

This research aims to explore the factors influencing sustainable consumption behavior among domestic tourists in Vietnam through an integrative model.
Developed an integrative model combining TPB and VBN theories.
Collected data from 549 domestic travelers using stratified sampling across three regions in Vietnam.
Analyzed data using multi-step methodologies including Exploratory Factor Analysis, Confirmatory Factor Analysis, and structural equation modeling.
The model explained 60.8% of the variance in sustainable consumption behavior.
Attitude, subjective norms, and perceived behavioral control significantly predict behavioral intention, mediating their effects on sustainable consumption behavior.
Personal norms directly influence sustainable consumption behavior, highlighting the importance of moral obligations in the collectivist culture.

Cite This Study

Thủy et al. (2025) studied this question.

synapsesocial.com/papers/6a4d2d27483b60e449cda66f https://doi.org/10.3390/su17104496

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

View Full Paper

Ask AI

Bookmark