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September 10, 2025Ho Chi Minh City Open University Journal of Science- Economics and Business AdministrationOpen Access

Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

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HPHien Thi Thu PhamForeign Trade University ĐSĐoàn Bảo SơnHo Chi Minh City Open University

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Implication

This study explores how perceived severity and vulnerability affect pro-environmental behavior in tourists, highlighting the roles of environmental attitude and personal norms.

Key Points

Results show that perceived severity and vulnerability significantly affect pro-environmental behavior.
Altruism does not significantly mediate the relationship between environmental attitude and pro-environmental behavior.
Personal norms positively moderate the relationship between perceived vulnerability and pro-environmental behavior.
Using structural equation modeling, data was collected from 306 tourists to analyze these relationships.

Cite This Study

Pham et al. (2025) studied this question.

synapsesocial.com/papers/68c1954e9b7b07f3a0618cb3 https://doi.org/10.46223/hcmcoujs.econ.en.15.6.3817.2025

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Implication

This study explores how perceived severity and vulnerability affect pro-environmental behavior in tourists, highlighting the roles of environmental attitude and personal norms.

Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

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Implication

Key Points

Cite This Study

Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

Discussion

Member takes

Implication

Key Points

Cite This Study

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