What does this research mean for the field?

Perceived service quality positively influences tourists' pro-environmental behavior, a relationship that is partially mediated by destination psychological ownership and amplified by self-improvement motivation. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how perceived service quality affects tourists' pro-environmental behavior through the mediating role of destination psychological ownership and the moderating role of self-improvement motivation.

August 14, 2026BMC PsychologyOpen Access

Perceived service quality and tourist’ pro-environmental behavior: The mediating role of destination psychological ownership and the moderating role of self-improvement motivation

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Authors

LDLiu DingGuangdong Urban & Rural Planning and Design Institute RLRuyou LiHubei Polytechnic University LZLei ZhuFudan University

Discussion

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Implication

Survey analysis reveals increased pro-environmental behavior from perceived service quality in tourists, suggesting psychological ownership promotes sustainable destinations.

Key Points

To examine how perceived service quality affects tourists' pro-environmental behavior through the mediating role of destination psychological ownership and the moderating role of self-improvement motivation.
Surveyed vacation tourists (N = 501) to evaluate experiences and environmental behaviors.
Analyzed the proposed moderated mediation framework using structural equation modeling and bootstrapping methods.
Perceived service quality positively influenced tourist pro-environmental behavior.
Destination psychological ownership partially mediated the relationship between service quality and pro-environmental actions.
Self-improvement motivation significantly moderated the pathway, amplifying both direct and indirect effects of psychological ownership on pro-environmental behavior.

Cite This Study

Ding et al. (2026) studied this question.

synapsesocial.com/papers/6a7ec775b70b84ec8b913cb3 https://doi.org/10.1186/s40359-026-05141-w

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Implication

Survey analysis reveals increased pro-environmental behavior from perceived service quality in tourists, suggesting psychological ownership promotes sustainable destinations.

Perceived service quality and tourist’ pro-environmental behavior: The mediating role of destination psychological ownership and the moderating role of self-improvement motivation

Discussion

Member takes

Implication

Key Points

Cite This Study

Perceived service quality and tourist’ pro-environmental behavior: The mediating role of destination psychological ownership and the moderating role of self-improvement motivation

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider