Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
July 8, 2026Human Systems Management

Bridging e-commerce and the metaverse: A flow theory approach to consumer behavior

View Full Paper
Ask AI
Bookmark
Share

Authors

AAAhmad Samed Al‐AdwanHYHusam YaseenRJRana Muhammad Sohail Jafar

Discussion

Loading...

Member takes

Overview

This randomized trial demonstrates a model of factors affecting consumer intention to adopt meta-commerce, implying strategies for effective virtual retail environments.

Key Points

  • The aim is to develop and validate a model based on Flow Theory to understand consumer adoption of metaverse-based retailing.
  • Data collected from Jordanian consumers through a structured survey.
  • Structural equation modeling (SEM) analyzed relationships among various factors.
  • Factors included interactivity, vividness, immersion, telepresence, product diagnosticity, enjoyment, and usefulness.
  • Interactivity and vividness significantly enhance perceived immersion.
  • Perceived immersion positively affects perceived telepresence and product diagnosticity.
  • Both enjoyment and usefulness are strong predictors of consumers’ intentions to adopt meta-commerce.

Cite This Study

Al‐Adwan et al. (2026) studied this question.

synapsesocial.com/papers/6a4dea28d2ea289ef6283f44https://doi.org/10.1177/01672533261467180
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Drivers of Metaverse adoption and performance in retail SMEs: an integrated TOE–KBV perspective2026 · 4 citations
  2. 2How does immersion work in augmented reality games? A user-centric view of immersion and engagement2017 · 216 citations
  3. 3Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?2024 · 5 citations
  4. 4The Metaverse: A new digital frontier for consumer behavior2023 · 382 citations
  5. 5“Extending the Technology Acceptance Model (TAM) to Predict University Students’ Intentions to Use Metaverse-Based Learning Platforms”2023 · 618 citations