What question did this study set out to answer?

This review aims to synthesize findings on ethical concerns related to marketing and advertising practices directed at children.

Potentially unethical marketing and advertising practices directed at children: a systematic literature review and conceptual model development

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Systematic review investigates ethical concerns in child-directed marketing, suggesting implications for responsible practices.

This review aims to synthesize findings on ethical concerns related to marketing and advertising practices directed at children.
Conducted a systematic literature review of 95 studies on child-directed marketing.
Analyzed diverse theories, methods, and contexts related to ethical implications.
Developed a conceptual framework linking child characteristics and contextual influences to ethical outcomes.
Identified key factors affecting ethical reasoning development and purchase intentions among children.
Proposed future research directions focusing on theory, methodology, and emerging issues like AI in marketing.
Highlighted the importance of fostering responsible marketing practices to enhance children's well-being.

Amstel et al. (2026) studied this question.

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