Proposes a neurobiological framework explaining how curiosity and anxiety interplay with emotional value products.
Curiosity, suspense, and uncertainty neither bring pleasure nor pain, yet they powerfully capture attention and drive exploration. This paper proposes that surprise is an instinctive response of the Wonder Family (the system for processing information gaps), grounded in the Predictive Instinct. When prediction fails, the wonder instinct is triggered—but not all wonder turns into anxiety. The key lies in the Charlie Line: a game between the wonder instinct and the cortical evaluation circuit. The cortex decides either “release” (suppress curiosity, no anxiety) or “pursue” (allow curiosity, activate the Restorative Instinct, anxiety emerges) based on importance and cognitive reward (prediction error). This paper details the neural mechanism of the Charlie Line, its criteria, and extends this framework to commercial “emotional value” products—blind boxes, detective dramas, limited-time flash sales—revealing how they precisely manipulate the Charlie Line and the Restorative Instinct for profit. Keywords: Charlie Line; Wonder family; Predictive Instinct; Restorative Instinct; Anxiety; Prediction Error; Emotional Value Chinese Abstract: 好奇、悬念、不确定性既不带来快乐也不造成痛苦,却强烈吸引注意力、驱动探索。本文提出,惊奇是惊奇家族(处理信息缺口)的本能反应,其底层是预测本能。当预测失败时,惊奇本能被触发,但并非所有惊奇都会转化为焦虑。关键在于“察理线”——惊奇本能与皮层评估回路之间的博弈系统。皮层根据“重要性”和“认知奖赏(预期偏差)”决定是“放”(抑制好奇,焦虑不上场)还是“追”(许可好奇,激活复原本能,焦虑上线)。本文详细论述了察理线的神经机制、判据,并将这一框架延伸到商业中的“情绪价值”产品——盲盒、破案片、限时秒杀——揭示它们如何精准操控察理线和复原本能来获利。
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charlie hai (2026) studied this question.
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