Integrating the cognitive-affective-conative model and stress appraisal theory for adventure tourism: The impact of challenge perception and motivation on revisit intention

This research examined how challenge perception, motivation, and perceived playfulness influence adventure tourists’ revisit intentions. This was achieved using the cognitive-affective-conative model and stress-appraisal theory. Data were collected through a questionnaire self-administered by tourists participating in river tracing in Hualien, Taiwan. The findings show that challenge perception positively affects perceived playfulness, while motivation has a partially positive effect. Additionally, perceived playfulness positively influences revisit intention and mediates the relationship between challenge perception, motivation, and revisit intention.