the role of presidential rhetoric in the creation of a moral panic: reagan, bush, and the war on drugs

Although it is known that state initiatives can help produce moral panics, the role policy rhetoric assumes in creating, sustaining, and terminating moral panics has not been theoretically addressed. This article offers a typology of drug policies and illustrates how each is used at varying stages of a moral panic. It is argued that moral panics begin when proactive and punitive statements are used in combination. Moral panics subside when reactive and rehabilitative rhetorical statements are issued concurrently. The argument is empirically tested by analyzing the presidential addresses of the Reagan and Bush administrations for drug-related statements. Regression analysis, analysis of variance, and crosstabular analyses are used to test several hypotheses derived from the theoretical discussion. The empirical evidence supports the theoretical discussion and the constructionist perspective of social problems.