Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research: A Curation and Research Agenda

September 15, 2021Journal of Consumer ResearchOpen Access

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Key Points

This curation aims to explore the principles of diversity, equity, and inclusion in consumer research, highlighting their implications and intersections.
Review of representative research articles from the Journal of Consumer Research focusing on DEI themes.
Identification of axes of difference including gender, race, age, and cultural identity.
Discussion of multiple lenses through which to view DEI implications in consumer behavior.
Highlighted research underscores the impact of social factors like race and body type on marketplace experiences.
Identified a need for consumer research to address and incorporate diverse identities and experiences more holistically.
Outlined pathways for future research to enhance understanding of DEI in consumer contexts.

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Curation highlights DEI principles in consumer research, suggesting implications for marketplace equity.

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Arsel et al. (2021) studied this question.

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