Beyond the rides – a Uses and Gratifications perspective on memorable theme park experiences

As the global leisure industry continues to expand, understanding the factors that contribute to memorable leisure experiences and visitor retention is becoming increasingly important. This study aims to examine how psychological gratification, grounded in Uses and Gratifications Theory, influences memorable experiences and visitor retention in theme park settings. This study employs Uses and Gratification Theory to examine how psychological gratification shapes these experiences. Identifying these key gratifications is crucial for understanding visitor motivation and fostering sustainable industrial growth. This study utilised a mixed-method approach, beginning with a literature review to identify key gratification factors. This was followed by in-depth interviews that confirmed six primary gratifications: Entertainment, Relaxation, Sense of Escape, Societal Pressure, Nostalgia, and Convenience, along with the moderating role of Perceived Safety. Quantitative analysis validated the significant influence of these gratifications and safety measures on shaping memorable experiences and retaining visitors. These findings provide a foundation for future research and inform effective management and marketing strategies in the leisure and recreation industry.