PART ONE: THE GIANT MEDIUM Introduction and Overview Watching Television PART TWO: WATCHING PROGRAMS Choosing Different Programs Watching Different Episodes How Much We Like What We Watch PART THREE: HOW PROGRAMS REACH US Broadcast Channels The New Channels PART FOUR: PAYING FOR TELEVISION What it Costs How We Pay PART FIVE: TELEVISION TODAY AND TOMORROW Televison as a Medium Concerns about Television The Future Appendix A Television Advertising Appendix B Who is Viewing?
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Barwise et al. (1988) studied this question.