At the moment of Sputnik the planet became a global theater in which there are no spectators but only actors

Journal Article At the moment of Sputnik the planet became a global theater in which there are no spectators but only actors Get access Marshall McLuhan Marshall McLuhan 1Marshall McLuhan is director of the Centre for Culture and Technology at the University of Toronto and author of several books on communications media, the latest being Take Today: The Executive as Dropout (the effects of electric information speeds on decision-making and social institutions) Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 24, Issue 1, March 1974, Pages 48–58, https://doi.org/10.1111/j.1460-2466.1974.tb00354.x Published: 07 February 2006