Explores the impact of pharmaceutical marketing on medication recommendations in Jordan, suggesting key findings for understanding prescribing patterns.
Introduction: Pharmaceutical marketing practices are one of the main reasons that massively influence the physician’s prescribing behavior. This issue has been hardly explored in very little studies that investigated the impact of pharmaceutical marketing strategies on prescribing patterns in developing countries and Middle Eastern countries. Objective: This paper aims to explore the impact of pharmaceutical marketing practices on the medication recommendation of physicians in Jordan. Methods: T
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Albarq et al. (2021) studied this question.
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