Systematic literature review evaluates how marketing strategies affect physician prescribing behavior.
This project is a Systematic Literature Review (SLR) designed to evaluate the influence of the pharmaceutical marketing mix (the 7Ps framework) on physician prescribing behavior. The review specifically synthesizes evidence from primary studies utilizing questionnaire-based outcomes to assess how marketing strategies impact clinical prescribing decisions.
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Wijayadi et al. (2026) studied this question.
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