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Communicating with citizens about the possible health effects of exposure to environmental contaminants offers government agencies a significant and growing challenge. Interactive risk communication requires a strong risk‐feedback component. Risk feedback is a structured process whereby the agency solicits, receives, and evaluates citizen input for inclusion in a risk‐management plan. Procedures for planning and managing risk feedback are presented, and these techniques are applied to a hypothetical drinking‐water‐contamination situation.
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Benjamin et al. (1990) studied this question.
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