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July 26, 2026Sport in Society

The augmentation paradox: balancing artificial intelligence and human creativity in sport management

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Authors

STSid TerasonXSXinzong SunPPPirayut Pattanayanon

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Overview

Qualitative analysis explores navigating AI's efficiency with human creativity in sport management, indicating a framework for effective leadership.

Key Points

  • This research aims to explore the tension between AI’s efficiency and human creativity within sport management organizations.
  • Semi-structured interviews with 22 sport management practitioners in Thailand
  • Qualitative thematic analysis identifying key navigation strategies
  • Framework development for managing the augmentation paradox
  • Identified five key themes addressing the paradox: strategic task allocation, creative confidence cultivation, paradox navigation techniques, ethical governance, and contextual adaptation.
  • Demonstrated practices that support maintaining human creativity alongside AI efficiencies.
  • Contributed to the understanding of effective AI leadership within the sport industry.

Cite This Study

Terason et al. (2026) studied this question.

synapsesocial.com/papers/6a65a72fd3aea3239cd782ffhttps://doi.org/10.1080/17430437.2026.2701709
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Artificial Intelligence and Management: The Automation–Augmentation Paradox2021 · 2,491 citations
  2. 2Implementing artificial intelligence across task types: constraints of automation and affordances of augmentation2024 · 10 citations
  3. 3Analysis of Application Scenarios, Risk Challenges, and Collaborative Governance Measures for Artificial Intelligence Empowering Competitive Sports2025
  4. 4The ethics of artificial intelligence in sport2026
  5. 5Enhancing Sport Coaching Through AI: A Framework for Integrating Advanced Technologies into Sport2026