The diversity pendulum: predictors of DEI shifts in corporate America

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Key Points

This research explores factors influencing corporate commitments to diversity, equity, and inclusion (DEI) amid political pressures.
Developed two datasets: DEI communication in S&P 500 shareholder letters and a proprietary dataset tracking DEI commitments.
Tested the impact of coercive, mimetic, and normative pressures on firms' DEI practices using institutional theory.
Anti-DEI laws surprisingly led to sustained commitments to DEI rather than a withdrawal.
Presence of historically underrepresented leaders on boards positively correlated to continued commitment to DEI.
No significant support found for the influence of industry leaders or CEO gender/race on DEI actions.

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Manuscript analyzes predictors affecting DEI commitments in the corporate sector amid political backlash.

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Marchiondo et al. (2026) studied this question.

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