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This paper explores the fusion of AI technologies with marketing automation to improve customer experience and campaign effectiveness.

July 28, 2026Open Access

Next-Gen Marketing: Combining AI Precision with Automated Customer Journeys

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This paper explores the fusion of AI technologies with marketing automation to improve customer experience and campaign effectiveness.
Analysis of the impact of AI on marketing automation systems and customer journeys.
Evaluation of AI market trends and applications within digital marketing.
Exploration of AI's role in enhancing customer understanding and engagement.
Integration of AI into marketing automation leads to improved campaign optimization and real-time engagement.
Enhanced customer understanding results in higher conversion rates and customer satisfaction.
Proactive adaptation to AI ecosystems is necessary for maintaining competitive advantage.

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The study examines AI integration in marketing automation to enhance customer engagement and satisfaction.

Satyabrata et al. (2026) studied this question.

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