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The research aims to explore the strategic implications of AI in marketing automation.

March 1, 2026Open Access

Marketing Automation through Artificial Intelligence: A Strategic Perspective

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The research aims to explore the strategic implications of AI in marketing automation.
Utilized simulated survey data from marketing professionals
Covered multiple industries
Evaluated AI's impact on various marketing metrics
AI-enabled automation significantly improves marketing performance
Enhances personalization, operational efficiency, and customer engagement
Identifies challenges in data integration, cost, and workforce skills

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Research evaluates AI's impact on marketing performance and efficiency in various industries, suggesting strategic importance.

Dr.R.Varalakshmi et al. (2026) studied this question.

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