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July 29, 2026F1000ResearchOpen Access

Analysis of Determinant Factors Affecting Student Loyalty in Private Higher Education in Aceh

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Authors

MMMuchsin MuchsinAWAgus WahyudinAYArief Yulianto

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Overview

Quantitative analysis reveals the roles of service quality, satisfaction, and brand image in student loyalty.

Key Points

  • The research aims to identify factors influencing student loyalty in private higher education institutions.
  • Quantitative research design using Structural Equation Modeling-Partial Least Squares (SEM-PLS).
  • Population included all active students at Universitas Jabal Ghafur (N = 3,031), with a sample of 352 selected via stratified random sampling.
  • Service quality has no direct impact on student loyalty (path coefficient = 0.057, p > 0.05).
  • Student satisfaction fully mediates the effect of service quality on loyalty (indirect effect = 0.177, p < 0.001).
  • Work culture moderates the service quality and student satisfaction relationship (0.121, p < 0.05), and brand image strengthens the satisfaction-loyalty link (0.219, p < 0.001).

Cite This Study

Muchsin et al. (2026) studied this question.

synapsesocial.com/papers/6a69a28ac8da07d9defa614fhttps://doi.org/10.12688/f1000research.180280.1
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