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July 29, 2026Journal of Cosmetic DermatologyOpen Access

Public Discourse on Menopausal Skin Management: A YouTube Infodemiology Study of Treatment Perceptions, Sentiment, and Unmet Needs Across 43 954 Viewer Comments

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Authors

EDEsin DiremsizoğluEAEmre Akif ArslanADAbdullah Demirbaş

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Overview

Cross-sectional infodemiology study analyzes treatment perceptions in 43,954 YouTube comments, highlighting unmet needs.

Key Points

  • To analyze public discourse regarding menopausal skin management via YouTube comments and identify treatment perceptions and unmet needs.
  • Cross-sectional infodemiology study using YouTube Data API v3
  • Analyzed 43,954 comments from 342 videos across four content-type categories
  • Constructed a 13-category management subcorpus based on pre-specified keyword matching.
  • 59.6% of comments showed positive sentiment, predominantly regarding alternative approaches and supplements.
  • Hormone replacement therapy (HRT) comprised 54.8% of management comments but had the lowest sentiment score (median 0.10).
  • Personal/lifestyle content garnered higher positivity (70.6%) compared to clinician content (57.7%), and a negative trend in sentiment was observed over 116 months.

Cite This Study

Diremsizoğlu et al. (2026) studied this question.

synapsesocial.com/papers/6a69a2bcc8da07d9defa67bchttps://doi.org/10.1111/jocd.71101
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Does online information about hormone replacement therapy (or menopause hormone therapy) reflect indications from the British National Formulary and guidance from the National Institute for Health and Care Excellence: a cross-sectional study of UK media2025
  2. 2(123) Menopause Goes Viral: The Quality and Credibility of TikTok’s Health Content2026
  3. 3Managing Menopausal Skin Changes: A Narrative Review of Skin Quality Changes, Their Aesthetic Impact, and the Actual Role of Hormone Replacement Therapy in Improvement2025
  4. 4Social Media and Supplements for Menopausal Symptoms: A Content Analysis2026
  5. 5Social Media Narratives on Menopause: An Online Experiment (Preprint)2025